Pilot project
RAUCH Fruchtsäfte
Anchor brand of Norva's pilot project, positioned among Europe's leading fruit juice producers.
The producer
Austria, since 1919
RAUCH Fruchtsäfte is an Austrian family company, now in its fourth generation. According to the producer, the dedication of its teams and a continuous commitment to quality have made RAUCH a trusted brand.
Success has made RAUCH one of Europe's leading fruit juice producers, present in more than 100 countries.
1919
Founded in Austria
16
Production plants
8
Subsidiaries in Europe and the USA
100+
Countries served
Institutional information provided by the producer, from the RAUCH brochure adapted by Norva. The group also reports 292,175 apple trees planted in Hungary.
The portfolio
Bravo in the spotlight, and nine further ranges
Within the group's portfolio, Bravo stands out with fruit juices and nectars, alongside nine other ranges. The commercial approach is clear and progressive: launch a selected set of high-rotation, differentiated SKUs, validate market acceptance, and then expand into additional references from the portfolio.
Consumers buy brands, and being able to offer a broad variety within the same sector is an advantage for retail.
Brand development
We adapt materials to the Portuguese market
Brand development goes beyond shelf placement. We support its presence in the market through the creation and adaptation of materials to the Portuguese context.
Alongside, an example of a brochure adapted by Norva from a brand original, developed to present the range to retailers.
B2B information
Formats and documentation
Units per case, cases per pallet, net weight, EAN, shelf life, technical data sheet and allergen declaration are provided on request, for each reference in the range.
Assortment
The commercial approach is progressive: a selected set of high-rotation references first, then expansion into the rest of the portfolio.